Getting pulled in several new directions can dilute the progress of your primary business goals. However, Sud cautions against getting distracted by too many new ideas or projects. The world has remained in flux since the start of the pandemic, and that means new opportunities for market disruption. It’s hard to change that at a company at scale.” So continue to cheer your team on during the tough transition. “For anyone thinking of moving upmarket toward the enterprise…you and your team have to wake up with deep empathy and passion for serving customers in the enterprise. If you are moving upmarket, you will need more thought, work, and commitment to achieve your desired results. You will need patience, dedication, and speed. Don’t underestimate the amount of work, determination, and momentum you will need to execute the shift in strategy.Want more? Enter your email below for the latest SaaStr updates Ultimately, it was those signals that led Vimeo to double down on the strategy.” It wasn’t happening at scale because it was too hard, but there was a real desire. And finally, speaking directly to customers, Sud learned of the massive need that could be met with Vimeo: “You were starting to see these signals that businesses were looking to use video. Instead, shorter, business-driven videos became the norm.
Less frequent were the long documentary and film-length features appearing. Leadership at Vimeo began to observe that the users coming to the platforms weren’t the creators and artists they initially targeted –– there was a notable increase in small businesses and marketers using the platform.įurther, the content upload to Vimeo grew shorter.
It was known as the “indie YouTube.” However, that space was too difficult to dominate, and customer feedback and behavior signals indicated that the B2B market would be the better path. When Sud took the CEO position in 2017, Vimeo was targeting consumers and creators. Read on for advice and lessons Vimeo learned along the way. Vimeo CEO Anjali Sud shares how a pivot from targeting B2C creators to the B2B market put the company on the path to success. Every SaaS entrepreneur knows it can be difficult to execute a significant business pivot.
0 kommentar(er)
